Here are a few things to keep in mind while doing SEO (Search engine optimization):
1) Never leave the title tag empty
The title tag must have relevant keywords which you think searchers will search for to find you site.
2) Do keyword research
Keyword research is very important in SEO, it is the keywords that the searchers search for in a search engine, if you do not use the right keywords the prospective visitors may never find your site.
3) Meta tags are important
Meta is data about the web page, it tells the search engines what the page is about, so keep the the meta tag description filled with relevant keywords.
4) Alt attribute of Image tag
Do not leave the alt attribute of img tag empty, search engines cannot see the images but they can read the img tag's attributes, so use the relevant keywords in alt attribute of the image tag.
5) Do not resort to spamming
Spamming is unnecessary stuffing of keywords. You may be penalized by search engines if you unnecessarily use keywords in the content of your site
6) Keyword relevance
The keywords you use must be relevant to the content of your site, otherwise the search engine may treat it as spam.
7) Do not use long URLs
8) Do not use long title tags
9) Use different title tags for different pages in your site, the title tags must be relevant to the content of the website
10) Headings of your web pages are also important
11) Rewrite URLs to contain keywords, use hyphens in place of underscores.
12) Submit your site to various web directories and reference sites
13) Ask other high-quality websites to link to your website
Monday, August 15, 2011
Saturday, August 13, 2011
Search Operators
Here are some operators that are used with the searches [use operators without space]
1)+ (inclusion operator), a certain word will be included and highlighted in the results if + is used with the word.
2) - (exclusion operator), a certain word will be excluded and omitted in the results if - is used with the word.
3) * (wildcard search), this operator is used to denote any thing and every thing known to the search engine.
4) ~ (tiled operator), this will return the results with similar meanings.
5) "" (phrase search), using this operator tells the search engine that a searcher is searching for complete phrase.
1)+ (inclusion operator), a certain word will be included and highlighted in the results if + is used with the word.
2) - (exclusion operator), a certain word will be excluded and omitted in the results if - is used with the word.
3) * (wildcard search), this operator is used to denote any thing and every thing known to the search engine.
4) ~ (tiled operator), this will return the results with similar meanings.
5) "" (phrase search), using this operator tells the search engine that a searcher is searching for complete phrase.
Thursday, August 11, 2011
Search engine commands (Google)
Here are a few commands that will help narrow the search:
1)site: (example: Site:www.yahoo.com) this will return the indexed pages of a www.yahoo.com.
2)link: (example: link:yahoo.com) will show back-links to www.yahoo.com
3)cache: (example: cache:yahoo.com) will return the last cached page of www.yahoo.com by the search engine.
4)related: (example related:yahoo.com) this will return websites similar to www.yahoo.com
5) inurl: searches for matches in URL, and will return with snippets with searched word or phrase highlighted in URLs.
6)intitle: searches for matched in title
7) filetype: returns certain type of file searched for (example filetype:ppt will return results with ppt files
8) define: used for getting the meaning of the word
9) info: this returns with the information about a website
1)site: (example: Site:www.yahoo.com) this will return the indexed pages of a www.yahoo.com.
2)link: (example: link:yahoo.com) will show back-links to www.yahoo.com
3)cache: (example: cache:yahoo.com) will return the last cached page of www.yahoo.com by the search engine.
4)related: (example related:yahoo.com) this will return websites similar to www.yahoo.com
5) inurl: searches for matches in URL, and will return with snippets with searched word or phrase highlighted in URLs.
6)intitle: searches for matched in title
7) filetype: returns certain type of file searched for (example filetype:ppt will return results with ppt files
8) define: used for getting the meaning of the word
9) info: this returns with the information about a website
Tuesday, August 9, 2011
SEO and Search Engine Marketing
Search Engine Marketing
Search Engine Marketing in simple words is marketing done through use of search engines.
Let us first define marketing, marketing is best defined as set of all the activities that are undertaken to know the wants and requirements of the prospective clients and meeting those wants and requirements in a profitable manner. Some people often take sales as synonym of marketing but sales is just a bit of all those activities that are undertaken to understand, plan, develop, reach and finally deliver it for a consideration to the clients.
Search engines are automated programs that return results or responses for a query made by a searcher by entering keyword(s) through an environment or website for example http://www.google.com or http://www.bing.com. etc. These search engines return snippets (which are URLs and brief descriptions) of the related websites.
We can use search engines like Google to help us reach people who are searching for what we are selling. Google also offers some products that it has developed for marketing purpose like AdWords and AdSense, one can use these products to reach out their prospective clients.
You may ask me Why Google?
Because Google is the most used search engine in the world, about 70% of the people from whole world use Google to search their queries.
How Google works.
Google has an environment or a webpage called http://www.google.com. When you enter a phrase or keyword(s) in the text field of www.google.com and press enter or click on Google Search button just below the text field, the Google algorithm (which is a program on Google server) comes into action and returns a list of relevant results called snippets. The Google algorithm ranks the snippets, which one would come first followed by which snippet and so on is decided by the Google Algo, which gets its data from the Google's Document Server.
What is Adwords?
When you enter a key word or a phrase in the google it displays some natural results or organic results with sponsored results in response to your query.
Organic or natural results are those results that are the natural selection of the Google Algo and are ranked according to their relevance with respect to the searched keyword(s) or phrase. And Sponsored results are those results that are displayed on the top 2 or 3 ranks and are also displayed on the right column of the search page.
About Adsense!
Adsense refers to those ads by Google that are displayed on Google's Partner Network. Google's partner network refers to all those websites which have partnered with Google to show ads relevant to the site's content, in return the Google pays its partners for every 'click on the ads' on their websites.
For similar information please visit:
http://searchengine-market.weebly.com/
Search Engine Marketing in simple words is marketing done through use of search engines.
Let us first define marketing, marketing is best defined as set of all the activities that are undertaken to know the wants and requirements of the prospective clients and meeting those wants and requirements in a profitable manner. Some people often take sales as synonym of marketing but sales is just a bit of all those activities that are undertaken to understand, plan, develop, reach and finally deliver it for a consideration to the clients.
Search engines are automated programs that return results or responses for a query made by a searcher by entering keyword(s) through an environment or website for example http://www.google.com or http://www.bing.com. etc. These search engines return snippets (which are URLs and brief descriptions) of the related websites.
We can use search engines like Google to help us reach people who are searching for what we are selling. Google also offers some products that it has developed for marketing purpose like AdWords and AdSense, one can use these products to reach out their prospective clients.
You may ask me Why Google?
Because Google is the most used search engine in the world, about 70% of the people from whole world use Google to search their queries.
How Google works.
Google has an environment or a webpage called http://www.google.com. When you enter a phrase or keyword(s) in the text field of www.google.com and press enter or click on Google Search button just below the text field, the Google algorithm (which is a program on Google server) comes into action and returns a list of relevant results called snippets. The Google algorithm ranks the snippets, which one would come first followed by which snippet and so on is decided by the Google Algo, which gets its data from the Google's Document Server.
What is Adwords?
When you enter a key word or a phrase in the google it displays some natural results or organic results with sponsored results in response to your query.
Organic or natural results are those results that are the natural selection of the Google Algo and are ranked according to their relevance with respect to the searched keyword(s) or phrase. And Sponsored results are those results that are displayed on the top 2 or 3 ranks and are also displayed on the right column of the search page.
About Adsense!
Adsense refers to those ads by Google that are displayed on Google's Partner Network. Google's partner network refers to all those websites which have partnered with Google to show ads relevant to the site's content, in return the Google pays its partners for every 'click on the ads' on their websites.
For similar information please visit:
http://searchengine-market.weebly.com/
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